Our Story

Siblings Brock and Mitch spent their formative years in the serene agricultural town of Newton, Illinois, later channeling their athletic drive into collegiate sports as Big Ten pole vaulters, with Brock competing for Indiana University and Mitch performing for the University of Illinois. The spark for their entrepreneurial venture ignited in 2020 during a relaxed gathering while utilizing a slim beverage insulator, only to discover a need to switch to an alternative holder when swapping to a standard-sized drink can. That routine annoyance inspired an innovative concept: rather than compelling buyers to purchase several distinct vessels for different beverage dimensions, why not invent a single adaptable product that handles everything seamlessly? Harnessing clever industrial design and captivating digital media strategies, the pair cultivated a massive audience across social platforms like TikTok, transforming their invention into an internet sensation. Within a mere four months of debuting on Amazon, the enterprise surged into a premier marketplace competitor, reshaping how individuals maintain beverage temperatures through smart product development and contemporary promotional methods.